Great Marketing skills
The
rise of technology in the marketing environment has made people’s lives much
easier. By that I mean, before marketing used to be a great hassle. To promote
your product you had to go to people house to sell your products, fielding
telephone calls, buying ad space on newspaper, radio and television, etc. If
you did not have money to pay for advertising space in media it was very
difficult for your product to sell. In the online world, there are places like
social media where you have to pay for advertising, but the best part is that
you have an option. It’s either you choose paid advertisements or free posting.
There are some individuals and companies that are still using the above
platforms to market their product. I would recommend you to use these platforms
if you have sufficient budget. Visiting people’s house can be draining and is
time consuming.
Gratefully,
the improvement of technology has opened many doors for markers to sell their
products online. In the year 2000, it was estimated that more than 360 million
people worldwide was using the internet. In the year 2015, about 3.2 billion
people are now online worldwide. The growth rate has increase to 786%.
We
now have email marketing, search engine optimization (SEO), websites, social
media, mobile apps, etc. You can use all these platforms to market your
product. Before I speak more about online marketing, I need you to be focused,
determined, patient and disciplined. Lacking these four words would result in
you giving up very easy. My presumption is that you have the f ‘love’ for
marketing. Love of marketing that you
have will keep you focused. Love of
marketing that you have will build upon determination. Love of marketing that
you have will make you to be patient.
Love of marketing that you have will keep you disciplined.
Use
the “I” word in all the marketing projects that you would like to fulfill
The “I” victories words that you should carry out in your
life
I can do this…
I will do this…
I have
what it takes to this…
I got
this…
I won’t
allow anything to stand in my way of achieving this…
I am able
to do this…
I am the
master to this…
I have
discovered my…
I am going to this next stage of implementing this…
I am proud to have this…
I have
successfully done this…
I will
rise above this…
I am the
king to this…
I am the
queen to this…
I love
this…
I enjoy
this…
I admire
this…
Let
me give you a brief overview of email marketing and Search engine optimization,
(SEO).
Email
marketing
This
is one of the best ways to communicate with your potential customers. These are
people who subscribe in your email list willingly; therefore it’s the best
platform to build strong relationship.
Building an effective email marketing list
Since
you want to use email marketing to drive business success, it is important that
you set the right goals. In your list, you have to start with people that have
expressed interest in your business. A welcoming message with be appropriate,
followed by the details of your business, (Including your product /
service).
It
is important that you give relevant information to your customers to avoid
distrust. Remember this, honesty goes a long way in the online world therefore
I plead you to be true at all times. Build positive lasting relationship to all
customers, whether they are new or old. The content that you provide to your
customers has to be useful and entertaining. Don’t bore them with content that
would make them sleep while reading your emails. You need to give your
customers the ability to subscribe and unsubscribe themselves.
For more information about email marketing I require you to click on the link below
My other suggestion
would be that of squeeze page. This is one of the easiest ways to get started
when you want to build a mailing list. The second link below will help you to
know and understand ‘squeeze page’ so it would be simply to use.
Search
engine optimization (SEO)
Have you ever wondered
what search engine optimization is? You always heard people talking about SEO
but you lack basic understanding of what it is and how does it work. The search
engine is basically software that is designed to search for any information
that you want. The program is so powerful that it’s providing information you
require within seconds. When someone wants to find something, they type in a
phrase or a word. This is what is called the search query. The search query
then compares that query to catalogue of web pages pulling out the appropriate
matches on the searcher. The display of these results is on the web page.
Outcome or result page will show links like items for sales, maps, videos,
photos, business listings, etc. Search engines has its own software programs
and they perform the following tasks
They
do crolling – That is to examine the content they learn about.
They
do indexing – that is to categorize each piece of content
They
do ranking – That is to decide which content is useful to the searches.
Algorithms and formulas
help search engines to order the list of results. One of the things that search
engines values the most is content that is relevant.
You must always be consistent. Do not lack direction with your words. If you
don’t know what you are saying and heading to, search engines optimization
won’t help you. With all that information in mind, you will need to create an
SEO plan. On that plan, you have to create excellent keywords. After you have
created keywords, you have to take a look at search results to see how those
words are doing. If something is not working, you need to do adjustments on
your plan. It’s not right to attract visitors on your site without any
customers.
Digital skills course
by Google offers in-depth knowledge about SEO and everything you would like to
know about online marketing. It would teach you everything you need to know
about SEO, social media, websites, mobile apps, even email marketing too. The
course is totally free and upon completion you will earn an online marketing
certificate. Some of information was pulled from digital garage.
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